Pono means righteous. It is a Hawaiian word, the one, the pureness. On behalf of Pono, we thank you for helping us give music a voice. You have helped to set the stage for a revolution in music listening. Finally, quality enters the listening space so that we can all hear and feel what the artists created, the way they heard and felt it.
This is done when the artist makes the best available, wanting to share it with you. It happens when the artist lets you hear and feel more than what is on your CD or MP3 of any song. CDs and MP3s are derived from the original masters, and now, with the PonoPlayer, you can finally feel the master in all its glory, in its native resolution, CD quality or higher, the way the artist made it, exactly. That’s the beauty of Pono.
It’s been a long time coming. It was not easy getting this far, but you made it happen by supporting Pono’s vision for better listening. We have been working with the labels, with the artists and producers, and we will continue to do that. We go to the source to find the best and bring it to you. Pono wants to preserve the history of music, in all of its beauty and expression, for all time. Forever.
There is a way to do this right, and we are going to do it. We will be sharing how we will do this with you over the next few months, while we build your first ever PonoPlayers. We are going to do some revolutionary things. We will make music available in a way that has never been done, a way that allows for constantly attaining the best listening experience.